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Amway plans 25 new Brand Experience Centres
BEC is a unique experiential branding initiative to enhance brand visibility & awareness Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, is planning to open 25 new Brand Experience Centres (BECs) in select locations across the country, including three in Western region, by the next calendar year 2012. Presently, Amway has 12 brand experience centres in the country,