Gear News
Broadcasters gearing up to beat slowdown
Mumbai: Broadcasters are bracing themselves for sluggish ad growth rates in the next few quarters. In the current slowdown, lowered ad spends are likely to lead to unsold inventories and broadcasters are looking at declines in the coming quarters.
“In the first two quarters of this year, our ad revenues have grown by 55 per cent and 60 per cent but for the next two quarters we have lowered
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