Jewellery News
Consumers go for low purity gold jewellery as rupee depreciates
Consumers have started demanding 14-carat gold jewellery that was unheard of until recently, as a depreciating rupee pegs up the domestic price of the yellow metal. Indians normally go for higher caratage gold jewellery (above 18 carat) for a higher quantum of self-satisfaction and maximum realisation at the time of resale. But higher gold prices have made them rethink their jewellery buying plans
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