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Brand IPL comes under a cloud
Packed stadiums, close finishes and a brand new winning team owned by the country's biggest movie star - the fifth edition of the Indian Premier League (IPL) was all these and more. Yet, brand IPL has taken a few hard knocks following a series of controversies. Result: decline of ratings and advertiser's interest. IPL, which was once considered an equivalent of Superbowl - an advertisers' delight -
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