Motorcycle News
A new Hero
Bhupesh Bhandari tells the inside story of how Hero Honda became Hero MotoCorp. On November 1, Hero MotoCorp, the new avatar of Hero Honda, announced that its dealers sold a record 650,000 motorcycles and scooters in October. Farmers had harvested their crops, and salaried people had got Diwali bonuses; the company had no reason to complain. Some days before that, it had declared its financial results
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