Mumbai News
Why India Inc is in rush for deals in media space
Mahindra & Mahindra’s Chairman-designate, Anand Mahindra, refuses to beat around the bush. Explaining corporate India’s rush for strategic alliances in the media space, he says, “You just can’t ignore media in a growing economy with rising discretionary spending.”
But, for all his plain-speak, Mahindra prefers a nuanced play. “The definition of media is constantly
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