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GlaxoSmithKline: Food for thought
Rebranding pays off, as the company is likely to successfully pass on higher costs to consumers
GlaxoSmithKline Consumer Healthcare’s brand extension gambit is paying off. Initial numbers indicate that the company has managed to evolve Horlicks into a superbrand, by expanding into new categories like biscuits and nutrition bars. Biscuits have grown 71 per cent year-on-year (y-o-y) due to new launches
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