Potato News
Lay's: Eat baked, think better
If you are a snack food brand and want to enter the consideration set of the health-conscious Indian, the password is ‘baked’. Yes, that seems to be the new mantra for food brands that are either eyeing the snack food segment or are looking to gobble a bigger share of the pie. Lay’s Baked, targeted at young women, is the latest addition to the healthy snack food portfolio of PepsiCo.
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