Pressure News
As colleges obsess over rankings, students shrug
& World Report debuted its list of "America's Best Colleges" nearly 30 years ago, the magazine hoped its college rankings would be a game-changer for students and families. But arguably, they've had a much bigger effect on colleges themselves.Yes, students and families still buy the guide and its less famous competitors by the hundreds of thousands, and still care about a college's reputation. But
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