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Idea Cellular
Idea hopes to cash in on Mumbai churn
Idea Cellular, an Aditya Birla group telecom company, is looking to capitalise on the customer churn rate in the telecom industry to tap the crowded and highly-competitive Mumbai market. The company is now busy setting up 200 Idea Cellular showrooms ahead of the launch. Idea acquires 41% stake in Spice | SC allows Tata’s plea to resolve dispute with Idea | More India business stories | Get the