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New tag for ultra luxury: A bar of soap at Rs 720
The Rs 1,000-crore per year premium soap market is set to get more competition from state-owned Karnataka Soaps & Detergents Ltd (KS&DL), which launched Mysore Sandal Millennium, priced at Rs 720 per 150g piece. KS&DL, known for its pure sandalwood oil-based soaps, is targeting the ultra luxury category segment. Positioned as a 'super premium' soap, it will compete with some international brands imported
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