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Old but not ageing
'Dudh si safedi, Nirma se aaye, rangeen kapda bhi khil khil jaaye'. Did you just read these words or find yourself humming them in your head? Most of you would surely be able to complete the rest of the jingle - 'sabki pasand Nirma, washing powder Nirma!'. It's been over 30 years since this jingle was first aired. But even today, it stays intrinsic to the brand's proposition. The company has changed
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