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Habito ergo sum
When Paul O’Neill took over the reins of the aluminum company Alcoa, it was in bad shape. To turn it around he adopted a different tack: O’Neill realised that the company used to lose at least one man-day every month to accidents. So he ensured that workers’ safety was given paramount importance and, as a result, profitability surged automatically
Charles Duhigg’s The Power
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