Author: Adarsh

Adarsh hates personal bios, Chelsea football club and Oxford commas. When he's not writing, he's busy playing FIFA on his PlayStation.
Technological advancements are unlocking unprecedented opportunities in the sports sector, and by extension, the advertising industry. Sport is an experience best enjoyed live. Nothing beats the atmosphere of being in the stadium when an epic victory is registered, or a longstanding record is broken. But unparalleled technological advancements have slowly been bridging the gap between in-stadium viewing and watching on a screen. The positive impact of Covid-19 Improvements in hardware and software, subscription channels, OTT, pay-per-view, faster internet connectivity, better broadband, and the evolution of mobile phones meant that with each passing sporting season, the on-screen viewing experience was seeing…