Author: Madhulika Dash

A seasoned journalist known for her food anthropology columns, curated gourmet experiences and chef's retreats, Madhulika Dash is known to walk the AI lanes of consumer tech when not working out food stories for fun.

Junk Food IOT

Social media has a bigger impact on our lives than ever before. Madhulika Dash explains how the once fad has become a phenomenon. Ever picked up a packet of chips and wondered later what made you choose that one among many? While common sense would equate it to one or all these reasons – accessibility, association, visual stimulations, peer/social acceptability and to some extend the taste – what if it were a subconscious decision made for you by someone in Namkum (that is in Bihar, by the way). How is it possible, you ask? The thanks must go one hundred…

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