Think controversy and the Milind-Soman-Madhu-Sapre ad campaign easily comes to mind.
The year was 1995 and the then hot pair of Soman and Sapre, both Indian models, was part of a campaign for a little-known brand called Tuff shoes.
Naturally, Tuff had to do everything to draw the attention of the viewer/consumer.
A series of print ads were launched.
But the one that drew the most flak featured Soman and Sapre wearing nothing more than a pair of shoes each with a python wrapped around their bodies.
Women's as well as animal rights' groups were up in arms.
The ad had to be withdrawn and both Soman and Sapre were booked for promoting indecency.