Detergent brand Surf Excel, known for its heart-warming advertisements, recently tried to do something similar with its latest Holi special (colours that bring us together) campaign. Under this campaign, the brand released an advertisement created around the Hindu-Muslim unity theme and instantly faced flak for the concept.
The one-minute-long ad features a young Hindu girl, dressed in a white t-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray.
The advertisement ends with its classic tagline: "Daag acche hain. Agar kuch achha karne mein daag lag jaaye toh daag achhe hain. (Stains that come as a part of a good deed are good stains)."Cartoonist: Satish Acharya Copyrights: Sify.com