Why did the legendary Steve Jobs choose Tim Cook to steer Apple? What was so special about Tim Cook? Is Cook a better leader than Jobs?
These questions have intrigued tech-observers ever since the demise of Steve Jobs, an innovative and maverick leader. The death of Apple's co-founder Steve Job on October 5, 2011 shook the world. Critics predicted that the Cupertino-based iPhone maker was doomed and would only survive for two to four more years at the most.
Timothy Donald Cook (known as Tim Cook by the world and "Tim Apple" by the US President Donald Trump), however has proved them wrong.
Journalist Leander Kahney, in his biography of Tim Cook, takes a deep dive into how Cook turned a company that was near bankruptcy amid low employee morale into the world's first firm that touched $1-trillion mark last year. Kahney's book 'Tim Cook: The Genius Who Took Apple to the Next Level' is published by Penguin Business, a 304 page book priced at Rs 699.
Text: Edited by Sify Finance, text by Nishant Arora, IANS.
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