Gold, has a higher and nuanced ritualistic tradition and sentiment among Indians. With its deeper connection to culture and tradition, Gold in India, is perceived far more than just an investment asset or a status-symbol.
India's love for Gold in recent years has breached several levels. For example, last year, India purchased a record 125.4 tonnes of Gold in the first three months of 2019. In terms of investment return, the yellow-metal returned a 23 percent return, a massive 9 year high.
The chemistry between India and Gold is so high that it barely took a few hours for Indians to buy a record 23 tonnes during last Akshaya Tritiya.
This year too, jewellers are hoping to see higher demand. There could be several reasons for buying or investing in the yellow metal, and there's several investment windows or Shubh Muhurats to buy Gold in 2020.
Here are the culturally auspicious days for buying Gold.
• Makar Sankranti, Pongal, Bihu: 15th January 2020
• Ugadi & Gudi Padwa: 25 Mar 2020
• Hindu New Year of Baisakhi, Poila Baisakh, Vishu, Puthuvarusham: 13 - 15 April 2020
• Akshaya Tritiya or Akha Teej: April 26, 2020
• Eid-Al-Fitr: 23 May 2020
• Raksha Bandhan: 3 August 2020
• Onam 2020: 22 August - 2 September 2020
• Dussehra: 25 October 2020
• Dhanteras & Diwali 2020: November 13 2020
• Karwa Chauth: November 30, 2020
• Guru Pushya & Ravi Pushya Yoga: At least 16 muhurats in 2020
• Wedding Season: Jun-September 2020 & December 2020 - February 2021
Makar Sankranti, Pongal, Bihu - 15th January 2020
Among the most important and auspicious festivals of India, is Makar Sankranti or Pongal. The harvest festival is the first to arrive in 2020 and is celebrated in different cultural forms across the country. Sankranti and Pongal both define the concept of prosperity and hence are considered as an auspicious season to buy Gold.
Bihu, a harvest festival observed in Assam falls on 15th January 2020.
Ugadi & Gudi Padwa: 25 March 2020
25th March 2020 is the beginning of the New Year according to Hindu Calendar. And, Indians from various states have different cultural practices to celebrate the new year. The exact date and time of Muhurat to buy Gold could vary from state to state, however 25th March 2020 is considered the arrival of the New Year.
Ugadi is observed by people from different sects of people across states such as Telangana, Andhra Pradesh and Karnataka, while Gudi Padwa is a celebration observed in Maharashtra.
Gold prices are significantly higher on this day owing to the surge in demand. A majority of demand for Gold in India is witnessed from the rural markets and being a harvest festival, the day observes many rural clients buying the yellow metal.
Baisakhi or Vaisakhi, Poila Baisakh, Vishu, Puthuvarusham & Onam:
• Poila Baisakh, the Bengali New Year, commences on 14th April 2020 and ends on 15th April 2020.
• Vaisakhi or Baisakhi, the Sikh New Year of as per Nanakshahi Solar calendar falls on 13 April 2020.
• The festival of Vishu celebrated in Kerala is observed on Tuesday, 14 April 2020.
• Mesha Sankranti on April 13, 2020
• Puthuvarusham / Puthaandu / Tamil New Year: Tamil families. Tamil families observe Puthuvarusham on Tuesday, 14 April 2020. In Sri-Lanka it will be celebrated a day prior on Monday, 13 April 2020.
• Onam 2020: Begins on Saturday, 22 August 2020 and ends on Wednesday, 2 September 2020.
2020 Akshaya Tritiya:
The most auspicious day to buy Gold falls on a Sunday in 2020. Akshaya Tritiya is on Sunday, April 26, 2020.
Akshaya Tritiya or Akha Teej is the most auspicious day to buy Gold and it is believed that that buying some Gold invokes prosperity.
The day usually observes a high demand of the yellow metal. Some also believe of special timings or Yoga to buy Gold on Akshaya Tritiya or the 117th day of 2020. Depending upon your city the Muhurat timing could vary. This year, the timing falls between 6:15 AM to 1:25 PM in the morning Muhurat. There is also an evening (7:00 PM - 8:25 PM) and night muhurat (9:50 PM - 2:00 AM).
Guru Pushya & Ravi Pushya Yoga:
The Pushya Nakshatra is considered auspicious day to buy Gold and jewelry according to Hindu astrology. Depending upon your location, the timing or Yoga could vary. However, the day as a Shubha-Divas (good day) for buying Gold, Silver or even commencing fresh business ventures and investments.
Guru Pushya Amrit Yoga on a Thursday is referred as Guru Pushya Amrut or in other words it is double-auspicious. In 2020, there are at least two Guru Pushya Amrut days.
• January 12, 2020, Sunday
• February 8, 2020, Saturday
• March 6, 2020, Friday
• April 3, 2020, Friday
• April 30, 2020, Thursday
• May 28, 2020, Thursday
• June 24, 2020, Wednesday
• July 21, 2020, Tuesday
• August 17, 2020, Monday
• September 14, 2020, Monday
• October 11, 2020, Sunday
• November 7, 2020, Saturday
• December 5, 2020, Saturday
Besides the Pushya Amrit Yoga, there is also the astrological concept of Ravi Pushya Yoga. When Pushya nakshatra coincides with a Sunday, an auspicious muhurat of Ravi Pushya yoga is observed. There are at least four Ravi Pushya Yoga muhurats in 2020.
• Sunday, January 12, 2020
• Sunday, September 13, 2020
• Sunday, October 11, 2020
• Sunday, November 8, 2020
Navratri & Dussehra: 25th October 2020
Gold jewelry is shopped in good numbers by Indians on this festival. Mostly celebrated by the Gujarati community, there is a rich culture of invoking Goddess Durga in other communities as well. The festival is celebrated in West Bengal and other parts of India. The festivities are observed for a good nine days. The Navaratri or nine-days festival celebrates the victory of Goddess Durga after she defeated Mahishasura, the demon. Her victory signifies the defeat of evil.
Buying Gold is considered opportune during this time as it signifies a fresh start. In 2020, Navaratri will be celebrated from October 17 - October 25.
The last day of Navaratri or the ninth day of Durga Puja is called as Dussehra. Among the most important festivals in the Hindu calendar, a significant number of people invest or buy gold. In 2020, Dussehra will be celebrated on the 25th of October.
Dhanteras or Diwali: November 13, 2020
Dhanteras a major Indian festivals involves buying Gold, Silver, a new car or property or other significant investments. Dhan in the word Dhanteras refers to wealth and hence a significant number of people make new investments including buying of stocks and equities.
Dhanteras, the first day of Diwali day is observed by worshipping Goddess Lakshmi, the deity of wealth.
Tradition, culture and Hindu scriptures consider this day to bring immense prosperity on investments in metal. And hence, irrespective of global demand buying some Gold is considered highly auspicious.
In 2020, Dhanteras will be celebrated on 13 November, followed by Diwali on 14 November.
Eid Al-Fitr & Eid-Al-Adha
Islam forbids men from buying Gold, but there is no restriction for women and hence Gold is shopped by women on special days. Usually the demand is higher during Eid Al-Fitr and Eid Al Adha.
Dpending upon your location, Eid Al-Fitr could commence from Saturday, 23 May 2020 and ends on Sunday, 24 May 2020. Eid al-Adha commences from Thursday, 30 July 2020 and ends on Friday, July 31.
Balipratipada: 16 November 2020
Many Indians consider the fourth day of Diwali or Balipratipada as an end to the auspicious cycle of making fresh investments and hence most purchases for the year-end are made on this day. There are umpteen tales around the festival Balipratipada. The day is observed with different cultural practices in Karnataka, Maharashtra, Kerala, Telangana, Andhra Pradesh etc.
Wedding Season / Shubha Vivaah:
Usually Gold is purchased during marriage and then there is no specific month to get married, however, many families consider checking auspicious dates for a marriage.
Depending upon astrological predictions based on Nakshatra and several other factors there are several auspicious dates for a marriage throughout the year. The wedding season for 2020 will commence from June - September 2020 & the second season will start from December to February 2021.
Other Special/Festive days to buy Gold:
Raksha Bandhan: 3 August 2020
Karwa Chauth: November 30, 2020
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