Chinese smartphone makers have sounded the bugle for a megapixel war
and the users are in for some sweet deals as camera sensors grow in
specifications at affordable price points.
Realme, which initially started off as a subsidiary of Chinese handset
maker OPPO, became the first to introduce a 64MP camera smartphone --
Realme XT -- few weeks ago followed by Xiaomi, which has recently
unveiled its Redmi Note 8 Pro with 64MP.
Samsung has even created a 108MP sensor for upcoming smartphones.
many as 50 per cent of smartphones sold globally will have three or
more camera sensors by the end of 2021, says Counterpoint Research.
to industry experts, it is an attempt by the brands to differentiate
themselves from competition and remain at the top of the consumers'
"It should be seen as a marketing plank,
which enables brands to showcase innovation for a feature which is
important for smartphone consumers these days," Navkendar Singh,
Research Director-Devices and Ecosystem, India & South Asia,
International Data Corporation (IDC) told IANS.
numbers indicate the availability of the sensor size at a cost that can
let smartphone brands bring it in a model at affordable price points.
early 2020, we should expect launches with 92MP and 108MP in the
market. Beyond a certain megapixel capability, a normal consumer cannot
feel the difference in the photograph purely from megapixel viewpoint,"
According to Counterpoint Research, Xiaomi
was at the second spot with a 17 per cent share in the Rs 15,001-Rs
20,000 price segment in India in Q2 2019, while Realme ranked sixth with
6 per cent share in the same period.
inched up to the fourth position with 12 per cent market share, whereas
Xiaomi slipped to the fifth spot with a share of 9 per cent in
"In Q2 2019, 14 per cent smartphones shipped with 48MP lens cameras and 70 per cent with two or more rear cameras.
merely adding a bigger megapixel sensor does not determine higher
picture quality," Karn Chauhan, Research Analyst at Counterpoint
Research told IANS.
There are multiple factors, such as
the lens, the size of the aperture, Image Signal Processor (ISP),
software algorithms, AI, etc. which come into play while determining the
quality of the picture.
"The tech advancements,
exemplified by Samsung eISOCELL Bright GW1', the 64MP image sensor, used
by the likes of Realme and Xiaomi, are essentially pushing the envelope
for better, low light HDR photography and brighter, detailed
photographs mimicking very closely the human eye vision," Prabhu Ram,
Head, Industry Intelligence Group (IIG), CMR, told IANS.