The website that earlier featured pictures and videos of mostly monuments and tourist spots, now showcases landscapes, waterfalls and tiger reserves. Pictures from Jim Corbett National Park, Ranthambore National Park and other national parks now feature on the home page of Incredible India.
These pictures and videos would stay on the website for about two months, said an official.
The new theme is said to be based on Prime Minister Narendra Modi's appearance in Discovery channel's wildlife adventure show 'Man vs Wild'. In the episode, slated to be aired on Monday, celebrity host Bear Grylls shares screen space with Modi.
The episode is intended to create awareness about animal conservation and environmental change.
As the Prime Minister was the biggest ambassador for tourism, we decided to back his initiative by adopting the wildlife theme on the website, said Union Tourism Minister Prahlad Singh Patel.