New Delhi: Snapdeal's sharp focus on building its four Mega Diwali sales around the traditional Diwali shopping lists of Indian families, has led to a 2.5-fold jump in festive business volumes for the e-commerce marketplace.
Sharing the trends from its four Mega Diwali sales, conducted between October 10 and November 4, Snapdeal has announced that home and kitchen products, personal use appliances and traditional Indian wear for women (Sarees and Suits) were the highest selling items on its platform.
A large majority of Snapdeal's buyers focused on buying goods for the home, with top-sellers including water purifiers, gas stoves, pressure cookers and utensils, fridge organisers, cotton bed sheets, tea-coffee mugs and designer curtains.
For Diwali, buyers picked a range of traditional and new products like LED light strings, fragrant tea lights, sky lanterns, Toran hangings, Rangoli colors and gold and silver plated utensils.
Indian traditional wear for women was the highest selling fashion item for Snapdeal with chiffon sarees, multicolour georgette saree combos and Taffeta lehenga the most shopped items. While people shopped from all over the country, most of the demand was catered to by sellers from Delhi NCR, Bengaluru, Meerut, Agra and Surat.
In personal use appliances and gadgets, beard trimmers, epilators, diabetes tester kits, facial steamers and Bluetooth speakers were the highest selling products. LED-based accessories for cars and bikes were also a very popular Diwali purchase.
In the months preceding Diwali, Snapdeal on-boarded more than 50,000 new sellers, carefully shortlisting sellers whose merchandise selection fits Snapdeal's focus on providing mainstream and good-quality, yet affordably priced products.
For the Diwali season, Snapdeal lined up a total of 13 payment offers for its buyers. Most of India's leading banks including State Bank of India, HDFC Bank, ICICI Bank, Citi Bank, IndusInd Bank, Bank of Baroda, Axis Bank, HSBC, Standard Chartered Bank, Federal Bank, RBL Bank and others participated in the Diwali promotions. In addition, promo code discounts on all sale days provided additional discounts to buyers.
Nearly 55 per cent of Snapdeal's buyers availed both bank offers and promo code discounts during the Diwali sales.
E-gift cards were a surprise best seller, with travel gift cards from Yatra, Cleartrip and Thomas Cook snapped up by savvy sellers for year-around savings on future travels.
For the winters ahead, users bought large quantities of anti-pollution masks, dry fruits, socks and exercise gear.
"Our sharp focus on offering good quality, good value merchandise through third-party sellers has helped us create a deep selection of products that India loves. We are thrilled with the overwhelming response to our Diwali sales," a Snapdeal spokesperson said.
Buying trends on Snapdeal's 2018 Mega Diwali Sales include:
-Skin Care: 70 per cent of the facial peel masks were bought by men
-Makeup Combos: Combo Kits under Rs 500 very popular
-Retro Phones: Classic refurbished Nokia phones are back in trend
-Watches: with religious photos on dial a big hit
-Power Banks: Non-metro buyers bought higher capacity power bank, 15000 mAh+
-Affordable Smart Watches: Rooq, Overtech, Bingo top selling brands
-Sunglasses: Sweet price spot was under Rs 750; Wrap-around style sold max
-Women's Fashion: Cold Shoulder meet ethnic kurtis
-Family Fashion: Family outfits most popular in East India
-Kids Fashion: Jeggings with flower pattern fastest selling kids' items
-Kids Toys: Karaoke mic under Rs 599 for public speaking and singing
-Gift Cards: Consumers preferred travel cards to product cards