The Indian e-commerce
marketsize is likely to reach $230 billion in a decade as it's outpacing
the offline retail segment's growth, according to a report released on
"The Indian e-commerce market is outpacing the offline
retail growth and is expected to touch $230 billion by 2028. India is at
the cusp of a massive online boom, fueled by low data tariffs,
affordable smartphones and growing Internet usage," the report by the
E-Commerce Council of India (TECI) and ChannelPlay said.
to the report, another 40-50 crore shoppers are expected to come online
in 10 years, joining the nearly 10 crore online shoppers in India.
"E-commerce in India has grown beyond the first wave of metro consumers
in tier-I cities. It is now rapidly adding millions of buyers from
tier-II, III cities and beyond," it said.
According to the
report, 89 per cent respondents said neutrality of the marketplace was
important as a core principle and it should not have any of its own or
related party sellers on the platform.
"Around 94 per cent
respondents felt sellers controlled by the marketplace (through various
arrangements) hurt the business of independent sellers on the platform,"
Further, 90 per cent respondents felt private labels by
the marketplaces create a conflict of interest and the marketplaces
should not be allowed to sell their private labels on the platform, the
"Sellers recounted that platforms use pricing and
demand insights from their platform to introduce private labels, which
puts competing third-party sellers at a dis-advantage," it said.