Retail and food are as much victims of coronavirus and lockdown as any other sector. The eerie business scene involves 5 star restaurants delivering food even as smaller ones restaurants, food-chains and even QSR (Quick to Serve) restaurants grapple with the triple-whammy of feeble consumption, employee-safety, and fewer funds for operations. Life for SteamUp, a year and half old startup from Aamchi Mumbai seems tad different.
For starters (unintended), Momos, the popular dumplings need no introduction. While folks from Darjeeling and North East India would call it their native, its hard to miss a vendor rolling out a plate of steaming Momos in narrow and time-pressed streets of Mumbai, From Churchgate to Virar, CST to Badlapur and even suburbs such as Thane, Vashi and Panvel, Momos and the spicy sauce doesn't need any introduction.
In fact, this lip-smacking snack is doing what others such as Paani-Puri, Bhel-Puri, Samosa, Vada-Pav, Shawarma, Frankie, Misal-Pav, Idli-Sambar, Sandwich, Noodles, Set Dosa, Litti Choka, etc did - achieve cult status (Did we miss something? Do comment).
Archit Agarwal, founder at SteamUp, explains the demand for Momos in lockdown struck Mumbai in this exclusive conversation with Sairaj Iyer of Sify.com.
SIFY: You are serving Momos in lockdown struck Mumbai and Ahmedabad? Really? How do you do that at a time when Maggi noodles is reportedly out of stock across several cities?
Archit Agarwal, SteamUp: Yes we do! (Chuckles) We do home-delivery of our ready-to-steam Momos across several pockets of Mumbai. Customers can walk in into any of their trusted 240 retail outlets and store to buy or even visit us on our website to place orders. These stores are spread across Mumbai - Borivali, Charni Road, Walkeshwar Road, Andheri, Versova, Lokhandwala, Matunga, Chembur, Sion, Ghatkopar, Lalbaugh, Santacruz, Kurla, etc. Currently we are working on a manufacture market and distribute model.