New Delhi: OYO Hotels & Homes has acquired Danamica, a Copenhagen-based data science company for an undisclosed amount.
Hotels & Homes, the world's third-largest and fastest-growing hotel
chain, has acquired Danamica, a Copenhagen-based data science company,
with machine learning and business intelligence capabilities,
specialised in dynamic pricing," the company said in a statement on
"This acquisition is in line with OYO's continued
commitment to its global vacation rentals business through strategic
investments in technology products, processes and people," it said.
In August, OYO had announced €300 million investment in the vacation homes business in Europe.
the acquisition of Danamica, the company said, it would be able to
drive top line growth by leveraging dynamic pricing across its brands --
OYO Home, Belvilla and DanCenter.
"Additionally, OYO and its
real estate partners around the world will benefit using data sciences
for improved yield. Starting with Europe, Danamica's technology
innovations will benefit OYO's global vacation homes business," it said.
Gulati, Global Head, OYO Vacation and Urban Homes, said, "Data sciences
across pricing, AI and imaging sciences have been a cornerstone of
OYO's proprietary revenue enhancement technology. It's also a huge
missing piece in the way traditional vacation rentals industry is run.
We are glad to have found Danamica, which has built expertise in these