Anil Ambani-led Reliance Communications (RCom) on Friday said it has partnered with UK broadcaster BBC World Service to offer live audio service through the telecom major's R-World value-added services (VAS) platform.
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The partnership, aggregated by Worldwide Records, will see BBC World Service content available live across India through mobile phones, RCom said in a statement.
The move is a part of the company's strategy to offer services in local languages. The subscribers can listen to the audio service through the week in five languages - English, Hindi, Urdu, Tamil and Bengali, it added.
"Radio is a very popular medium in rural India. Through this service, we wanted to offer same experience to our customers in their preferred language," Reliance Communications Head (VAS), Krishna Durbha said.