SITA’s Mobile Boarding Pass API Now in Use by JetBlue Airways for Apple Passbook

Last Updated: Fri, Jan 03, 2014 11:50 hrs

Atlanta, New York, United States:SITA announced today that JetBlue is using the SITA Mobile Boarding Pass API for Apple Passbook. JetBlue customers can now simply check-in online and choose to store their boarding passes automatically on their iPhone to use at the airport.

Passbook makes it easy for passengers to use mobile boarding passes because it automatically displays the right boarding pass on the passenger’s phone as they arrive at the airport. SITA’s Mobile Boarding Pass API, available from SITA’s API platform,, simplifies boarding pass distribution for airlines by allowing them to send passes via email, SMS, push notification and now, Passbook. JetBlue is one of the first airlines to go live using the API, and SITA’s technology research team, SITA Lab, is now working with other major airlines and ground handlers to help them offer this service to their customers.

Jim Peters, CTO, SITA, said: “The latest SITA Passenger Survey reports that 76% of passengers are carrying smartphones; they want mobile boarding passes and Apple have made it really easy to use them on its devices. With the popularity and simplicity of Apple’s iPhone and now Passbook, it is more likely than ever that passengers will adopt mobile boarding passes in a meaningful way.

“The challenge for some airlines is that they might not have the enough resources within their internal IT team to fully enable Passbook quickly, and this is where SITA’s API comes into play. At SITA we’ve worked out all the details to enable fast implementation of Passbook, or any mobile boarding pass, by the world’s airlines.”

Michael Stromer, Vice President, Customer Connections, JetBlue, said: “Passbook is a great addition to our digital offering for customers. We are constantly seeking new ways to enhance our customer’s travel experience. Passbook will encourage greater use of our mobile boarding option, which has already been well received. For us the ability to add this service by using SITA’s new API was great.”

Peters added: “Our platform is a community service for the air transport industry; we invite others to try out the API to see how quick and easy it is to use.”

SITA’s Mobile Boarding Pass API represents a step change in the way services are deployed in the airline industry. There is no legacy departure control systems (DCS) integration required, developers have the APIs they crave, and the airlines have a self-service interface to manage their brand look and feel on a fully IATA- and TSA-compliant boarding pass.

Here is a short video giving an overview of illustrating how airlines can simply provide Apple Passbook functionality to their passengers.

*The iPhone is a trademark of Apple Inc., registered in the U.S. and other countries

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Notes to Editors:

About SITA

SITA is the world's leading specialist in air transport communications and IT solutions. SITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world’s most extensive network, which forms the communications backbone of the global air transport industry.

SITA’s portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.

With a customer service team of over 2,000 staff around the world, SITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.

SITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITA also operates a joint venture, Aviareto, which provides aircraft asset management to the air transport community.

SITA is one of the world's most international companies. Its global reach is based on local presence, with services for around 450 air transport industry members and 2,800 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITA had consolidated revenues of US$1.57 billion in 2012.

For further information go to
Brenda Flinter - Media Relations Manager, SITA, +353 87 750 6229