Love meat, hate meat, you certainly cannot deny the hard-route to the meat of your choice this lockdown season. A pound of fresh meat is a rare sight not because of moral/ethical reasons or twitter pundits but for the adverse realities of the lockdown.
On a lighter note, the difficulty in procuring meat has given rise to meat-memes. Bollywood songs such as Aa laut ke aaja mere meat (meet), Meat (meet) naa milaa re mann kaa, Tum jo hamare meat (meet) naa hote, Teri Bhook kaa ilaaj chicken, are some of the popular Bollywood songs that have re-emerged within these meat-memes. However, not all is lost. A few young enterprising startups and the ecommerce world have emerged as a saviour for those deprived of meat. TenderCuts, a young startup from Chennai has certainly emerged as an avenue for meat consumers of Chennai and Hyderabad. Not only has this startup managed to deliver meat, but they have done the unthinkable - tweak customer behaviour.
Nishanth Chandran, Founder of TenderCuts takes time off the kitchen to explain the sudden spike, customer-insights and the benefits from a lockdown. That and more in an exclusive discussion with Sify.com.
Text: Sairaj Iyer, Sify.com
Image: courtesy TenderCuts
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