Mumbai: This festive season, brace up to be fatigued by a constant stream of advertisements selling everything right from insurance to garments to sweets to jewellery.
But there is good news too. Advertisements which remains a major source of revenue for the industry could be back to the good old pre-Covid days.
On Thursday, the Broadcast Audience Research Council revealed its latest findings.
According to the findings for the week of October 2020, advertisements hit an all-time high of 38.7 million seconds. In the second last week of Oct, the number stood at 37.9 million seconds. For Dec 2018, BARC reported 36.6 million seconds.
For the uninitiated, the BARC data means advertisements worth 10,750 hours were shown in the last week of October on your TV sets. A week has 168 hours whereas 10,750 hours is equivalent of 447 days of advertisements.
Brand-wise, BARC data finds the largest streamers of advertisements as Amazon, Dettol liquid and Surf Excel. Amazon.in hit 20,492 weekly insertions. This was two times more than MPL's (Mobile Premiere League) 10,376 insertions.
FMCG major Hindustan Unilever, Reckitt Benckiser, and tobacco major ITC lead the pack when it comes to company wise categorisation. HUL leads the weekly insertions category at 2,70,510 weekly insertions.
BARC tweeted a portion of its data:
Ad volumes on TV have witnessed significant growth in Week 43 driven by festive period, big ticket properties and new entrants. #BARCIndia #WhatIndiaWatches #AdVolume #AudienceMeasurement #Week43 pic.twitter.com/tjl6fM76Sf— BARCIndia (@BARCIndia) November 5, 2020
The spurt in weekly data arrives at a time when economies have complained of negative growth in their economy. A bump in advertisements is a positive factor for the economy which is reported to contract for the current as well as next fiscal.