"pressures in the premium smartphone market" led to a drop in Pixel
sales in the first quarter of 2019 compared to the same time last year, a
top official of Google parent company Alphabet has said.
With Google finding it hard to compete in the premium segment, the company could offer new products in the mid-range market.
is expected to show off its cheaper Pixel 3a and 3a XL on the first day
of its I/O developer conference next month, The Verge reported on
On an earnings call with reporters, Ruth Porat, Chief
Financial Officer of Alphabet, cited "some of the recent pressures in
the premium smartphone market" for the trouble in selling expensive
Google CEO Sundar Pichai said the smartphone
industry is "working through a phase where there is definite
"But I do think, especially, the
ecosystem is constantly pushing it forward. I continue to be excited
about the innovation speed, 5G coming or the early look into foldable
phones, which I am really pleased is a big part in driving," Pichai
"So I do think there is a lot more to come and we are focused on it," he added.
In its quarterly earnings reports, Google does not break out revenue for its hardware-related products.
despite the lacklustre phone sales, the Google hardware segment grew,
hitting nearly $5.5 billion in revenue this past quarter, The Verge
The growth could be due to robust sales of Chromecast
devices, laptops, Google Home speakers, and Nest products, among other