Traditionally, Sankranthi season is the most lucrative time for release of Tollywood movies. Some of the biggest blockbusters in Tollywood history — Kalisundam Raa, Narasinha Naidu, Okkadu etc - were released during this season only.
Off late, big heroes are distancing away from the Pongal festival. Last year, except Ravi Teja (Krishna) and Sumanth (Pourudu), no star came up with a movie in January. 2009 is going to be the same way.
Only three movies — Maska, Arundhati and Fitting Master — are scheduled for 2009 Sankranti releases. All these three flicks have no big commercial stars. Maska stars young hero Ram and Hansika as the lead pair and is directed by B Gopal and produced by M S Raju. It is slated for Jan 9th or 14th release.
Anushka starrer Arundhati is hitting on Jan 14th. Allari Naresh too comes on the same day with Fitting Master.
Other expected Sankranthi releases like Siddardh’s Konchem Ishtam Konchem Kashtam, Nitin and Priyamani’s Drona and Rajashekar’s Satyameva Jayate have been postponed to month end.