Cottonworld & Kalki Koechlin unveil the new Winter collection and urge you to Adopt-a-Tree!
Cottonworld is doing their bit to give back to the environment—they launched their Winter collection with the ‘Adopt-A-Tree’ initiative. The campaign urges you to try your skills at gardening with every new purchase; the brand will provide the customer with seeds and instructions of planting a tree.
Kalki Koechlin stars in the campaign, modelling the label’s Winter collection in grayscale. Koechlin, who actively campaigns for social and environmental issues, was a natural choice as the face of this campaign for the brand.