Deepika Padukone and the Rs 1000 crore club!

Last Updated: Mon, Dec 09, 2013 12:15 hrs

Bollywood is really obsessed with the Rs 100 Crore Club. If a film of a top hero or heroine does not touch this magic mark, then it is considered a colossal failure. Of course, once it was as rare as caviar, but now it’s getting as common as dal chawal.

Till 2007, people discussed the Rs 100 crore figure in terms of total collections (including the foreign box office) and rights (music, satellite etc). But in 2008 Aamir Khan created the Bollywood Rs 100 Crore Club for the domestic box office with Ghajini.

Aamir not only bettered this, but created the 200 crore club with 3 Idiots in the very next year. After that, it became more commonplace. In 2010, we had two films join the club (Dabangg and Golmaal 3). In 2011 there were 5, in 2012 there were 9 and in 2013 (till November) we have 7.

2014 could well see an addition to the club every month.

One late entrant is Deepika Padukone. Till 2012, she had zero movies in this club and in 2013 she suddenly has four. 2013 could well be called the Year of Deepika Padukone.

All her movies have been outright hits this year: Race 2, Yeh Jawaani Hai Deewani, Chennai Express and Goliyon Ki Rasleela: Ram-Leela.

(Note: No movie has been as conflicted as Race 2. While some trade analysts put it in the 90s in terms of crore Rupee collections, others say that it has crossed 100 crores. In fact the Wikipedia page keeps seeing non-stop edits and depending on which day you check, Race 2 may or may not be in the club. In fact, that’s why critics question these very figures in the first place with some saying that they are highly inflated. But that’s another story.)

Deepika probably is a member of something called the Rs 1000 Crore Club!

What does that mean? The total worldwide collections of all her movies along with other rights have crossed Rs 1000 crores!

Don’t know what I am taking about? Let me explain. The worldwide collections of Chennai Express are Rs 422 crores and Yeh Jawaani Hai Deewani: Rs 301 crores. That’s Rs 723 crores. Since Race 2 and Goliyon Ki Rasleela: Ram-Leela combine for at least Rs 200 crores (the latter movie is still running), that takes it to Rs 923 crores. The two movies together have also done 50-60 crores in the foreign box office.

Add music, satellite and other rights and the Rs 1000 crore mark is breached. (I am sure somebody will do the exact calculations at the end of 2013).

Rs 100 crore is passe and now we probably should start discussing stars on the basis of annual revenue and Deepika is worth more than Rs 1000 crores in that department for 2013!

It is a spectacular comeback by Deepika who had a lacklustre 2011 and her 2012 movie Cocktail was panned by critics and also didn’t do that well at the box office.

She has been Shahrukh Khan’s lucky mascot. Om Shanti Om was SRK’s first Rs 100 crore worldwide hit and Chennai Express broke all the records in the book. The OSO team is coming together once again for Happy New Year in 2014. So will Deepika-SRK score a hat-trick? Expectations certainly must be very high.

Even Ranbir Kapoor’s first film to almost touch the Rs 200 Crore mark (Yeh Jawaani Hai Deewani) is with Deepika.

But for her, her biggest success could well be Goliyon Ki Rasleela: Ram-Leela for the simple reason that she is the senior Bollywood star (opposite Ranveer Singh). Add to the fact that Sanjay Leela Bhansali hadn’t come out with a genuine big hit since 2005 (Black) and was in danger of being written off.

Her next film is a motion capture film with Rajinikanth called Kochadaiiyaan. The producers had earlier toyed with the idea of releasing it in 2013 end but now it is slated for January 10 next year. Otherwise, Deepika might as well have got her fifth Rs 100 crore film of the year!

Ranbir had declared grandly in a TV interview that he would be the first entrant of the Rs 500 Crore Club. With the way things are going, such a thing could happen sooner rather than later!

The author is a Bangalore-based journalist and blogger. 

He blogs here.