'Eeswaran' to not release on PVOD, producers request theater owners to increase screens

Source :SIFY
Author :MOVIEBUZZ
Last Updated: Tue, Jan 12th, 2021, 09:52:14hrs
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Eeswaran 

In the overseas countries, Silambarasan TR's Eeswaran team had signed a deal to release the film on a Premium Video-On-Demand basis with a platform called Olyflix. 

But the Tamil Nadu Theater Owners told them that if they release the film on Olyflix, pirated copies will be available on the internet and it would affect the box office collections.

Obliging to the request of the theater owners, Madhav Media, the producers of the film have now opted out of the video-on-demand deal with Olyflix.

"Considering the request from TN theatre association & to ensure that the theater experience is not compromised, we had to take the unfortunate call to hold the release of #Eeswaran on @olyflix_ over PVOD. Hope TN Theatre Association supports us by increasing the no. of screen", tweeted Madhav Media.

Directed by Suseenthiran, Bharathiraja, Niddhi Aggarwal, and Nandita Swetha are playing pivotal characters in the fil

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