Megastar Chiranjeevi’s ‘Acharya’ is doing strong pre-release business even as the film’s production is getting delayed. The producer is all set to score big money from the non-theatrical revenue.
Aditya Music, which hit the gold with the massive success of ‘Ala Vaikunthapurramlo’, is now snapping up the music rights of the upcoming Telugu biggies by paying a big price. The company reportedly paid a whopping Rs 4 crore to megastar Chiranjeevi’s ‘Acharya’.
The film has music by Mani Sharma. The senior music composer is back in form with the chartbusters he had given for ‘iSmart Shankar’. Rs 4 crore for music rights is a big amount.
This is also the first time that director Koratala Siva is working with Mani Sharma. He has until now collaborated with Devi Sri Prasad for all his directorial movies.