The producers of Superstar Rajinikanth’s Kochadaiiyaan, have decided to release their big-budget film for Pongal 2014. It has stirred the Pongal pot, as two other biggies Ajith’s Veeram and Vijay’s Jilla had confirmed a January 10 release.
Now with Kochadaiiyaan joining the Pongal race, the equations have totally changed. Said a theatre owner: “ If Rajini sir’s Kochadaiiyan releases for Pongal, I’m sure all theatres will give it priority over others. He is the biggest superstar ever and commands a huge opening. “
Dr Murali Manohar of Media One Global Entertainment and co-producer of Kochadaiiyaan said he has blocked a few multiplexes big screens for a January 10 release. All creative components of the film have been completed and the audio launch will be on December 12 and promotions will kickstart immediately.
January 10 Pongal weekend is going to be huge as there are five days continuous holidays. Vijay’s Jilla and Ajith’s Veeram also wants to release on the same day to cash in on the huge weekend.
Vijay’s Jilla business is over and all areas have been sold out. Ajith’s Veeram business will also be closed by the end of the week. Both the films are in the final stages of their shoot and post-production work is going on simultaneously.
Jilla and Veeram audio launches are being planned in the first week of December. Their promotions will immediately kick start. It looks like Pongal 2014 is going to be a star-studded battle as Kochadaiiyaan, Jilla and Veeram get ready to hit the screens simultaneously.