At the audio launch of Master, the film's director Lokesh Kanagaraj said: "Vijay sir hasn't done anything which you have seen in his previous films. I met him through Jagadish and a common friend K Sathish, he liked the script and came on board. I should thank him for the opportunity, you will see a new Vijay sir in the film".
"Vijay Sethupathi didn't even listen to the script. He believed in me and agreed to do this film", added Lokesh who said that twelve songs in the film will be used in the narration.
"In my first two films, there were no songs and no audio launch events but Master was a unique experience for me", said the director.
Lokesh also said that the first look of the film is the intro scene, the second look poster is the intermission scene and the third look poster is the climax. "As Master is a content-driven film, we wanted the posters to convey the story", said the director.