Maddy’s Oragadam turns out to be a hit

Last Updated: Sat, Jun 26, 2010 03:19 hrs

On Wednesday (June 23) morning, Chennai city residents woke up to huge ads and six sheet film style posters announcing the audio release of Madhavan’s Oragadam.

Oragadam, with the tag line-“The Tale of 10,000 Crores.” The posters had Madhavan dressed as an engineer with a helmet on at a work site and another had Maddy with ‘heroine’ Mallika Kapoor sitting on a bench under a giant tree on what looked like a green park.

A three minute title song from Oragadam, was played on the FM channels in Chennai. The teaser advertisement campaign attracted huge curiosity on what people assumed to be a new Tamil film.

Well at the end of the day it turned out to be a campaign for a real estate company who is coming out with budget flats at Oragadam near Tambaram! The campaign unleashed by P Suresh of Arun Excello, has turned out to be a huge success.

It once again proves that using big movie stars like Madhavan and the magic of movies as a reference point any ad campaign can make inroads in Tamil Nadu.