Madhavan is aggressively promoting his upcoming sports drama, Irudhi Suttru.
After attending the grand audio launch in Chennai, Madhavan and his team has gone to Madurai and met the media in the Temple city.
The actor will be visiting Coimbatore today to interact with local media and will continue promoting the movie till the release date, January 29.
In an industry, where heroes are reluctant to promote their own films (read Ajith & Vijay) , appreciations are pouring in for Madhavan for his extraordinary commitment in reaching his film to the target audiences.
Produced by CV Kumar and Shashikanth, UTV will be simultaneously releasing Irudhi Suttru in both Tamil and Hindi. Meanwhile, Santhosh Narayanan’s songs are getting great response and critics have raved about the unique album.
Also read Audio review: Irudhi Suttru