Madhavan is on a dream run

Last Updated: Sat, Apr 25, 2009 04:43 hrs

Madhavan is on a dream run. His Yaavarum Nalam (13 B in Hindi) has not only been critically acclaimed but is also a huge multiplex hit.

Now according to a leading rating agency who evaluates movie stars as brands for television advertising - “Among Bollywood stars Aamir Khan, Shahrukh Khan and Madhavan has the best persuasive skill and reach among viewers to market any brand that they identify with.”

Madhavan and Vidya Balan’s new ‘My Airtel My Offer’ campaign had the best recall value among the clutter of ads on television in recent times! It is a brilliant ad, that’s topical and has a message that has the viewer hooked.

The storyboard is clear a husband (Maddy) wants to get the attention of his wife (Vidya) at home and sends her a SMS, which she ignores. The eager hubby sends her another SMS, and she says that it is recession time and he should be careful of spending money sending SMS’s! Our hero calls her on her mobile and says: “Pyaar mein cutback nahin honi chahiye” (there should be no cutback on love)

Today Maddy has become a national brand which the upwardly mobile people can identify with -a combination of contemporary and traditional with a ring of confidence. And if Guru En Aalu opens well, he is back in business in a big way in Kollywood.