Nayanthara has an unmatchable craze in South India.
Though many popular brands approached her to be their brand ambassador, the Lady Superstar is choosy and she has now given her nod to Tanishq, the jewellery brand of Tata.
In an official statement issued by Tanishq, Deepika Tewari, Associate Vice President for the Marketing wing of Tanishq said: “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South”.
The jewelry brand also managed to get Nayanthara’s word of appreciation for Tanishq. The actress who usually stays away from issuing statements on her films said: “Tanishq is an iconic brand and I am proud to be part of it. Their exquisite jewellery and beautifully crafted designs have left me thoroughly impressed. With this association, I'm really excited and thrilled to explore the fascinating, curated new collection that Tanishq offers to its customers in the southern markets”.
Nayanthara has a long time association with Tata, she is the brand ambassador for their DTH Tata Sky. A TVC featuring Nayanthara endorsing Tanishq will be out on the occasion of Akshaya Tritiya.