Ajith’s Nerkonda Paarvai is unstoppable at the box office.
On its first four days, the film grossed nearly 5.55 crores in Chennai city (Day 1 - 1.58cr, Day 2 - 1.17cr, Day 3 - 1.38cr and Day 4 - 1.42 cr). As today is a holiday, trade pundits expect the film to gross another one crore in the Chennai city.
In Tamil Nadu, Nerkonda Paarvai is performing well in A and B Centers whereas there is a drop in the rural areas and small towns as the content is only catered for the niche audiences. Meanwhile, the film’s producer Boney Kapoor has announced that Nerkonda Paarvai breached the one million $ mark in the overseas.
Already, Ajith delivered a solid blockbuster Viswasam this year and it grossed more than 130 crore rupees in Tamil Nadu alone. Though Nerkonda Paarvai will not break Viswasam’s record, the tremendous opening and super positive word of mouth along with the massive star power of Ajith already provided a ‘hit’ status to the film.
Also, the Tamil Nadu box office has finally got some respite from the low footfall. The trade expects the upcoming films to make use of the momentum created by Nerkonda Paarvai.