The risks may have not always reaped praises, especially with films like Dilwale and Jab Harry Met Sejal, but that hasn't deterred the actor from trying something new.
Superstar Aamir Khan has vouched for Shah Rukh's Zero, after watching its trailer at a special event.
"SRK, you have outdone yourself," Aamir tweeted, impressed by a glimpse into the Aanand L. Rai directorial which also stars Katrina Kaif and Anushka Sharma.
While Zero will release on December 21, according to filmmaker Rahul Dholakia, who directed Shah Rukh in the gritty Raees, the actor's energy and appetite to experiment is still like that of a 23-year-old.
"At 53, he is hungry. Still very hungry. And he has so much to offer that I am not surprised as to why he is trying different roles, and I am really glad he is open to that.
"He can play intense scenes as easily as he could charm and romance. He has the biggest, widest and most convincing range than any other actor in the industry," Dholakia told IANS over phone.
Shah Rukh, who entered the industry via the small screen route with Fauji, went on to win the audience's heart with films like Dilwale Dulhaniya Le Jayenge, Dil To Pagal Hai and Kuch Kuch Hota Hai. Not only in terms of love stories, Shah Rukh garnered a huge fan following for his villainous roles in movies like Darr, Baazigar and Anjaam.
In the past five years, the actor has featured in movies like Chennai Express, Happy New Year, Dilwale, Fan, Dear Zindagi, Raees and Jab Harry Met Sejal. While some scored success, some stories did not strike the right chord with the audience.