The first half of 2012 has been an interesting period for Kollywood. It has been the year of the underdog, with small budget movies doing well at the box-office.
There have been 73 straight Tamil releases. The hits are purely based on Return on Investment (ROI) and classified accordingly. The number one hit taking into consideration only theatrical collections, it is Udhayanidhi Stalin’s debut film Oru Kal Oru Kannadi (OKOK), followed by Kalkalappu @ Masala Cafe. Both these films from theatrical alone have made their profits.
OKOK said to be made on a budget of Rs 13 Cr is said to have got an estimated share of Rs 25 Cr from theatricals alone. If you take into consideration its satellite rights, overseas, audio and Telugu dubbing rights’ the film can be classified as a blockbuster.
Sundar C’s Kalakalappu @Masala Cafe made on a budget of Rs 6.5 Cr is estimated to have taken a theatrical share of Rs 11 Cr, making it a super hit if satellite rights are also included.
Three small budget films which can be classified as hits are Pandiraj’s Marina, Balaji Mohan’s Kadhalil Sodappavadhu Eppadi and Ezhil’s Manam Kothi Paravai,which are profitable if theatricals and other rights are taken into consideration. These films did reasonably well in theatres but will turn profitable only if other rights are also included.
The other films which are average or break even for the producers concerned taking into consideration theatrical and other rights are – 3, Ambuli, , Kazhugu, Vazhakku En 18/9, Vettai and Saguni
The highest grossing film at the box-office during the first half of the year is Nanban, which is said to have made Rs 28.5 Cr from theatricals, but was made on a budget of Rs 55 Cr.