Tamil films dominate Andhra market

Last Updated: Thu, Jul 14, 2011 04:09 hrs

​Recently two Tamil films in their dubbed avatar has taken over the Andhra market. KV Anand's Jiiva-Karthika Ko dubbed into Telugu as Rangam and Bala's Arya-Vishal Avan Ivan called Vaadu Veedu in Telugu.

As per trade sources,  Rangam and Vaadu Veedu have raked in Rs 16 Crore from AP market. It is not a new phenomenon as for decades Rajinikanth and Kamal Haasan films had a market in Andhra. Recently Vikram, Suriya and Karthi have struck gold in AP dubbing market through their Tamil films.

Does that mean Jiiva and Vishal joined the club? A Vijayawada based distributor says : "Recent Tamil films dubbed into Telugu like Rangam and Vaadu Veedu have done well at the box-office as they have netted a major share of the 1,600 theatres in Andhra Pradesh leaving Telugu movies such as Virodhi, 180 and Brahimigadi Katha behind. I think more than stars it is the story and packaging of Rangam and Vaadu Veedu that worked with mass audiences."

Hemant Kumar, leading writer says: “More than the story, I would say the packaging was great for Rangam. Good music, performances, story and technical standards clicked with our audiences. Vaada Veedu which
was written off by critics is doing well in B & C due to Vishal's performance. The producer Vikram Krishna spent a lot promoting the film."

Meanwhile to arrest this trend, about 100 small-budget filmmakers have urged the Andhra government to levy 50 per cent entertainment tax and also restrict the number of theatres for dubbed films to 25. They complained that dubbed films were eating into straight Telugu movies revenues.

P. Kumar, General Secretary, Telugu Film Producers' Council, said. "Karnataka and Tamil Nadu governments levy 100 per cent entertainment tax on Telugu films in their states. The space for Telugu films is shrinking. We have urged the AP government to hike entertainment tax for dubbed films from 20 to 50 per cent and to limit their screenings."

Meanwhile the acid test will be this Friday (July 15), when Vikram's  Deivathirumagal dubbed in Telugu as Nana and Lawrence's Muni 2-Kanchana releases in their dubbed avatar. If these films also do well, then the floodgates will be opened.