The Kerala distribution rights of Ilayathalapathy Vijay’s Theri have been sold for a record 5.6cr, which is the highest for a non-Malayalam movie in the state.
Reportedly Carnival Pictures and Friday Film House have snapped the rights and they have signed the deal yesterday (March 30).
Earlier Shankar’s ‘I’ was sold for a whopping 5.35cr in Kerala, now ‘Theri’ has officially surpassed the record.
Sources say that Theri’s producer Thanu is selling the distribution rights at a record price and hence, there is a delay in locking the deal in various territories. But once, the film gets censored, rest of the areas will also be sold out.