Population First invites members of the media to send in their entries for the fifth Laadli Media and Advertising Awards for Gender Sensitivity - Southern Region.
The Laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the United Nations Population Fund.
The Awards have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by the print and electronic media and advertising, to support gender-just perspectives.
News features, articles, editorials, Op-eds, investigative reports, human interest stories from print and electronic media and ads and jingles from the advertising agencies for products, services and public service announcements are considered for the awards.
The entries should:
A) Analyze policies, programmes and laws from a gender perspective
B) Highlight influence of gender perceptions on the functioning of police, judiciary, administrators and other service providers in the implementation of laws and programmes
C) Challenge gender stereo-types by focusing on men and women who are redefining their gender equations- e.g. Changing work participation patterns of men and women, changing work distribution at home between men and women etc
D) Analyze the social, religious and economic factors that promote gender inequality and gender violence
E) Report on current events from a gender perspective – e.g. disasters, communal riots, elections, sports events etc
F) Create awareness about pre-birth sex selection and other acts of gender discrimination and violence
G) Interpret research and other reports/documents from a gender perspective – e.g. census, economic survey, budgets etc
H) Voice the experiences of survivors of gender violence .
Multiple entries, even across categories, are encouraged from individuals and media houses (group entry).
The entries should be published/broadcast between 1st January 2012 to 30th June 2013.
The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector.
The Southern Region awards are open to advertising and media professionals/freelancers from Andaman & Nicobar, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry and Tamil Nadu.
The last date for receiving entries is 15st September 2013. The awards ceremony for the Southern region will take place along with that of the Eastern region in Hyderabad in December.
Contact Details -
Ms Susheela Nair
FF 16, Alpine View,
3rd Cross, 2nd Main Ganga Nagar,
Mr Ritwik Chandran
‘Niravu’, TC 41/676,
Thycadu , Trivandrum – 695014
Ms Sudha Swaminathan
21, J G Nagar,
Tirupur 641602 Tamil Nadu.
Director: Dr. A. L. Sharada (9820911051)
Coordinator National Awards: Dolly Thakore (9821074172)
Programme Manager: Revathi Asokan (9930417494)
Shetty House, 3rd Floor
101, M. G. Road, Fort, Mumbai – 400 001
Tel.: 22-2262 6672, 2262 6676.