Twitterverse is an extreme place where one may be trended to the top or brutally and swiftly brought down to earth. Name-calling and specific hashtags are quite effective.
A look at how some top leaders have fared…
Rahul Gandhi: Within the Congress, the party Vice President may be supreme, but on Twitter he is forever a laughing stock. The one name that has stuck is Pappu. BJP leader Subramanian Swamy had the first mover advantage and called him Buddhu, but that was superseded by Pappu.
One of the earliest hashtags to trend was #PappuCII when his speech gaffes at CII went viral. Then someone trended April 1 All Fool’s Day as #PappuDiwas. That along with #YoRahulSoDumb meant that you were free to make as much fun of Rahul as you wanted.
There was also something like #RahulSpeaksToArnab, which may have made him want to forget that particular interview.
When someone started a trend called #IAmWithCongress, most people ended up making fun of it and that’s how Congress hashtags rise up the popularity ladder.
Image: Congress Party Vice-President Rahul Gandhi gestures as he speaks during an election rally in Godda, Jharkhand (AFP)