New York Times to charge online readers

Last Updated: Fri, Mar 18, 2011 08:50 hrs

The New York Times (NYT) has announced that it will charge frequent users to its website for access to its online content.

Initially users in Canada will be charged followed by US readers, who will be charged from March 28 onwards, with three charging options for a month's subscription, with the cheapest at 15 dollars for the NYT website and its smartphone application, 20 dollars for the website and iPad application, and 35 dollars for access from all devices

Subscriptions to the print edition of the newspaper will include full access to the Internet content.

The first 20 articles each month will be free for the users as the newspaper does not wish to alienate its readers and hopes to make up for lost revenue as sales have fallen and its advertising earnings have also slipped, BBC reports.

NYT Chairman and Publisher Arthur Sulzberger Jr. said: " Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation."

In 2005 The New York Times tried to introduce charges for its online content, but the effort remained unsuccessful.

The Financial Times (FT) had introduced a similar charging system three years ago and since then both their digital content and digital advertising revenues have risen, they say. (ANI)