Every cloud has a silver lining. And the global Covid-19 pandemic has thrown up many inspiring stories and possibilities from the world of business and entrepreneurship. Fitket, a new mobile app focusing on fitness for cricket lovers, is a great example.
“Cricket is the heart of the app but fitness is the soul”, says Kountinya Sai, Founder & CEO, “Today lack of fitness among youngsters is a serious concern. With focus on academics and the temptation of gadgets, young children in the age group of 10 to 18 are teetering towards fitness and health issues. And this is something we want to change. We want to create a vibrant community of cricket-loving youngsters and point them in the right direction.”
Launched recently, the team at Fitket has had to think on its feet to soldier on despite the pandemic. The app had a successful launch with Mithali Raj coming on board as the brand ambassador for Fitket. The ‘Fitness With Mithali’ series on Fitket has already gone viral as several cricketers and celebrities have joined the effort.
In its campaign to help fight the Corona crisis, Fitket has also partnered with Give India. “We will be donating Rs 10 Lakh to Give India, on behalf of the first 100,000 users who download the app.” The app’s DNA is all about taking charge, whether it is personal fitness or helping towards a bigger cause. And of course, everything is customized for cricket fans.
“At Fitket, our goal is to create a platform for users to learn, earn, share, save and spend while living in harmony with their community,” explains Kountinya. This is why the app, while offering a plethora of healthy activities to do, cricketing trivia, match and player updates, online merchandise, exercises, etc., also connects its young users to charities that they can choose to support.
“So, it’s not all about getting, it is also about giving,” he says, “It’s all about creating positive habits and rewarding the users for doing the right things”.
Built on the proven principles of behavioral economics, the app ‘nudges’ its users towards healthy habits, wellness and chores that they can do at home in return for meaningful and gratifying rewards. The other unique need the app fulfills is to teach young users financial prudence and early stage wealth management. An overwhelming majority of children lack financial awareness. This, coupled with lack of accessible and engaging savings tools makes it difficult for them to start on this journey. The idea is to teach young users and to empower them with opportunities to earn, spend, save and invest.
At the heart of the mobile app is an AI-driven personalized and gamified nudge engine that makes it easy and fun to achieve fitness goals and perform chores. In return, users earn FitBucks that can be used to redeem against a range of exclusive merchandise. Users have the option of converting their earnings to Karma Coins that be used to donate to charities of their choice.
A reward-based digital parenting feature allows parents to assign chores to their kids with goals & rewards. An AI-based Personal Fitness Assistant helps users to work towards their fitness goals. Fitket features a fitness tracker that records precise data and tracks progress via integration and strategic partnerships with leading apps in education, fitness, diet & nutrition, entertainment, etc.
Loaded with so many engaging features and the power to create a positive change amongst its users, Fitket is poised to become one of the hottest cricket-based lifestyle and health & fitness apps for a whole generation of users.